Virtual And 360 Backgrounds with mood lighting – Facebook will soon launch the ability to choose a virtual background to cover up what’s behind you on a video call, including 360 backgrounds that look different as you move around, plus mood lighting to make you look better on camera.Here’s a rundown of the other announcements and what they mean: Facebook already owns the many-to-one feeds and has emerged as a leader in one-to-many livestreaming, but “the middle piece needed way more investment” Chudnovsky says. Messenger and WhatsApp now see 700 million people using audio and video calls each day, while Facebook and Instagram Live videos now reach 800 million people per day. The launch of Rooms comes alongside a slew other video-related updates designed to shore up Facebook’s deficiency in many-to-many communication. Clearly Facebook sees sharing, ephemeral content, and synchronous connection as more key to its future than static status updates. Instead, it was willing to push the feed almost entirely off the start screen beneath the composer, Rooms, and Stories. It could have marooned Rooms in a standalone app or made them just another News Feed post that’s timeliness would get lost in the algorithm. We already had a plan to do a bunch of stuff here hang out on video any time they want, but we accelerated our plans.” There’s no plans for ads or other direct monetization of Rooms, but the feature could keep Facebook’s products central to people’s lives.Ĭhoosing to create a separate and extremely prominent space for discovering Room above the News Feed reveals how seriously Facebook is taking this product.
One-on-one and group video calling was already growing, but “Now in the time of COVID, the whole thing is exploding. “People just want to spend more time together” Facebook’s head of Messenger Stan Chudnovsky tells me. And more importantly, users will soon be able to create and discover Rooms through Instagram, WhatsApp, and Portal, plus join them from the web without an account, making this Facebook’s first truly interoperable product. You can also just invite specific friends, or share a link anyone can use to join your Room.įor now, up to 8 people can join, but that limit will rise to 50 within weeks, making it a more legitimate alternative to Zoom for big happy hours and such.
Launching today on mobile and desktop in English speaking countries, you can start a video chat Room that friends can discover via a new section above the News Feed or notifications Facebook will automatically send to your closest pals. It could usher in a new era of unplanned togetherness via video. Facebook is co-opting some of the top video chat innovations like Zoom’s gallery view for large groups and Houseparty’s spontaneous hangouts for a new feature called Rooms.
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